Monday, July 24, 2017

By The Numbers

Half a Million Star Wars Comics Ship in June

Comichron released the June 2017 estimated sales last week.  Darth Vader returned to shelves and the second volume debuted at #3 on the chart.  Star Wars remains Marvel's best selling ongoing title.

TitleIssueMonthly RankEstimated SalesLast Estimated SalesPercent Change
Darth Vader13118,644N/AN/A
Star Wars321170,18470,907-1.02%
Darth Vader21266,416118,644-44.02%
Darth Maul41758,24054,949+5.99%
Doctor Aphra83050,21643,763+14.75%
Droids Unplugged15935,918N/AN/A
Poe Dameron166134,82632,658+6.64%
Poe Dameron Annual16732,888N/AN/A
Rogue One38428,25631,966-11.61%

The big news for June is the return of an ongoing Darth Vader title to the Star Wars line of books.  Issue #1 sold over 118,000 copies, but issue #2 fell 44% to move just over 66,000 copies.  In comparison, the lowest selling issue from the first volume was #24 which sold over 75,000 units.  I suspect retailers under ordered Darth Vader #2 and we'll see higher numbers for the third issue.

Sales on the main Star Wars title remain relatively flat despite issue #32 being part of the Screaming Citadel event.  Despite a modest gain last month, Doctor Aphra saw a much better 14.75% gain in unit sales this month due to the event.  If the Doctor Aphra title can hold on to some of these gains next month, this will be very positive for this title which had been drifting down into Poe Dameron numbers.

Poe Dameron #16 saw a slight rebound off last month's all time low.  The Poe Dameron Annual which reads like a slightly longer version of a standard issue sold in similar numbers.  I'm predicting this title will survive until The Last Jedi movie is released in December, but I anticipate it will be either replaced or have a completely new direction at that time.  The Droids Unplugged one-shot which contains reprints of backup droid stories sold just as well as this ongoing title.

Darth Maul #4 saw an increase in units sold of approximately 6%.  This mini-series has been very well received, on par with the Han Solo mini-series from last year.

Rogue One #3 sold over 3,000 less units this month.  There is a Cassian & K2SO one-shot coming based on characters from the movie which should sell better.

In a couple of months, IDW will begin selling an all-age Star Wars title, Star Wars Adventures.  With Marvel ramping up the number of Star Wars comic offerings (Mace Windu, Captain Phasma, and Thrawn mini-series as well as a Doctor Aphra and Star Wars Annual are forthcoming), it will be interesting to see if there is demand for the increased number of Star Wars comic offerings.  While Star Wars Adventures is aimed at a younger reader than Marvel's line, a large number of Marvel's readers will be trying the IDW title.

The following table shows the total number of Star Wars units sold per month since January 2015 along with the average number of sales per issue.

Month/YearTotal Estimated Sales# IssuesAverage Sale per Issue
January 2015985,9761985,976
February 2015526,4513175,484
March 2015596,2994149,075
April 2015537,8124134,453
May 2015324,8353108,278
June 2015396,931499,232
July 2015597,0235119,404
August 2015430,241586,048
September 2015551,8805110,376
October 2015953,2891095,329
November 20151,003,9548125,494
December 2015507,545684,591
January 2016465,698593,139
February 2016288,355472,088
March 2016355,554571,110
April 2016533,9765106,795
May 2016299,189474,797
June 2016545,833690,972
July 2016359,166571,833
August 2016322,499564,500
September 2016174,420358,140
October 2016339,778567,956
November 2016269,975553,995
December 2016303,886475,972
January 2017161,014353,671
February 2017262,889465,722
March 2017214,603453,650
April 2017274,262554,852
May 2017285,363647,560
June 2017495,588955,065

The average sale per issue of 55,065 would rank 20th on the top 300 chart for the month of June.  Star Wars trade paperbacks, reprint titles, and reorders are not accounted for with these numbers.  The Star Wars trade paperbacks are strong sellers.

Take a look at the Star Wars Sales Estimate Chart and please read the blog posting June 2017 comics estimates: Average comic offered tops $4 for first time; our 250th consecutive monthly report!

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